Sony Corporation (“Sony”) has reached an agreement with World Athletics for sponsorship of their World Athletics Series events from 2024 to 2026. Based on this sponsorship, Sony will support all World Athletics Series events from the World Athletics Indoor Championships Glasgow 24, which will start on March 1st of this year. Founded in 1912 as the international governing body for athletics (track & field and running events), World Athletics has been promoting the development of athletics around the world through impactful partnerships with commercial partners and broadcasters, the standing of global athletics events, and supporting athletes at all levels of sport in over 200 countries and regions. Sony aims to create the future of entertainment through the power of technology together with creators, and both parties came to this agreement based on a mutual understanding of each other's philosophy.
In the World Athletics Series, Sony will further
enhance the Kando* moments it shares around
the world with technologies like
Alpha™ mirrorless
camera, versatile interchangeable lens including
G Master™, system cameras and broadcast solutions.
In addition,
Hawk-Eye Innovations, Sony’s wholly
owned subsidiary, will contribute to fair competition
management through its officiating services.
A Sony group company that provides sports officiating services. Our vision-processing, video replay and CG technologies contribute to fairer, safer, more engaging, and better informed sports experiences.
Through Sony's Alpha™ cameras and a wide range of lenses, we continue to expand the possibilities of diverse visual expression and the joy of photography, meeting the evolving needs of image and video creation in the new era alongside creators.
Sony's 4K system cameras use the latest high-speed recording technology to capture that decisive moment in ultra slo-mo, and flexible switching between multiple cameras simultaneously enables the production of highly realistic live content.
