Sony Corporation ("Sony") are thrilled to announce an unprecedented official partnership for the four years from 2025 to 2028. Based on this agreement, Sony will support all World Aquatics competitions starting with the World Aquatics Swimming Championships (25m) from 10-15 December of this year in Budapest, Hungary.
World Aquatics, the international governing body for six aquatic sports – swimming, water polo, diving, artistic swimming, open water swimming and high diving – strives to develop all aquatics under the vision of "A world united by water, for health, life and sport." Sony aims to continue to deliver Kando* to people around the world under its mission to "Create the future of entertainment through the power of technology together with creators." Both parties have a mutual understanding of each other's philosophies and will work together to apply technology to promote aquatics to a global audience.
Sony will further contribute to sharing the
awe-inspiring moments of aquatics athletes’
achievements with the world. Photographers
and videographers will use cutting-edge Sony
technology, including Alpha™ mirrorless
cameras, versatile interchangeable lenses
including G
Master™ lenses, Cinema Line
cameras, system cameras and broadcast
solutions. Hawk-Eye
Innovations, a Sony group
company, will also contribute to fair competition
management through
its video replay services.
Through Sony's Alpha™ cameras and a wide range of lenses, we continue to expand the possibilities of diverse visual expression and the joy of photography, meeting the evolving needs of image and video creation in the new era alongside creators.
Sony's 4K system cameras use the latest high-speed recording technology to capture that decisive moment in ultra slo-mo, and flexible switching between multiple cameras simultaneously enables the production of highly realistic live content.
We aim to deliver Kando* through music experiences that connect creators and listeners by offering a variety of audio products and services, including headphones and wireless speakers.
A Sony group company that provides sports officiating services. Our vision-processing, video replay and CG technologies contribute to fairer, safer, more engaging, and better informed sports experiences.
