Gold Tier Award of SMM Electronics Challenge

Sony Electronics Inc. (SEL), responsible for operations of Entertainment Technology & Services business segment in North America, has been recognized by the U.S. Environmental Protection Agency (EPA) as a distinguished Gold Tier Award Winner, in the annual Sustainable Materials Management (SMM) Electronics Challenge. This marks the fourth consecutive year Sony electronics earned this distinction for its commitment to, and innovations in, sustainable materials management and responsible electronics recycling.
SEL continues to support the mission of EPA's SMM program through responsible management of electronic waste. All of the used electronics collected were recycled by third party certified recyclers with auditable protocols to meet the standards for responsible recycling. Moreover, SEL continuously strives to promote higher voluntary collection rate of electronic waste in states where take-back regulations do not exist.
The achievement of this award involved collecting and recycling of 6,331 tons of used electronics through certified recyclers in 2020, which as a result avoided the emissions of 5,622 tons of CO2 equivalent^*.
SEL will continue the recycling efforts to help reuse valuable materials productively and reduce environmental impacts of waste disposal.

• *Calculated using EPA's Waste Reduction Model (WARM).

Tell us in detail about the sustainability efforts unique to SEL.

To receive its latest award from EPA as part of its Sustainable Materials Management challenge, Sony affirmed its commitment by continuing to collect in 2 states without electronics recycling programs.

Jeremy Jones
Environmental Stewardship Program Manager

Could you tell us little bit more about the initiative and sustainability awareness in the United States?

Sony has gladly joined EPA in the pursuit of sustainable materials for the past 22 years since the initiation of a national electronic product stewardship initiative. Recycling was a good idea back then and it is an even better idea today. We remain committed to advancing the recycling and the use of recycled materials in new products. Closing loops on salvaged or recovered materials and returning them to commerce for remanufacture of new products will lead us closer to a circular economy. To do it responsibly will ensure we will move toward our global "Road to Zero" long-term environmental plan and create a successful path for future generations to succeed as well.