SONY

CSUN2025 CSUN2025

Exhibition Overview

Sony Corporation will participate in the 40th CSUN Assistive Technology Conference to be held in Anaheim, California, USA from March 10 to 14, 2025. CSUN is an international conference that introduces the latest products, services, and initiatives with accessibility as the keyword. Each year, CSUN attracts many users with disabilities, leading companies as well as governments and industry experts.

Sony is enhancing the accessibility of our products, services, and experiences and through our commitment to an inclusive future, we aim to create a world where everyone belongs and share Kando (emotion). As part of this initiative, Sony has been participating in CSUN since 2018.

At CSUN, Sony will exhibit products which has been designed with accessibility in mind. Sony will also host a session introduicng our accessibility initiatives.

4K LCD / OLED / Mini LED TV BRAVIA

BRAVIA's accessibility features continue to evolve to allow more people to use their TVs independently. Improvements are informed by research conducted with people with disabilities. In addition, new functions have been added to allow TVs to be shared with family and friends and continue to be a source of entertainment / emotion (Kando).

  • POINTS
    • TalkBack screen reader can be used during initial setup.
    • Option to extend Menu timeout to view menus longer, and Color inversion and Grayscale mode are available.
    • Volume reset can turn TV on at preferred volume, and Multi-Audio out allows you to listen through TV speakers and a Bluetooth device at the same time.
Image: BRAVIA (TV) XR90 series BRAVIA 9
Image: Menu of BRAVIA's accessibility (user support) features *Each function name is for the product for the United States.
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Soundbar BRAVIA Theatre

These soundbars and home theater systems enhance the immersiveness and clarity of TV sound. At Sony, alongside our efforts with BRAVIA TVs, we are committed to improving accessibility through our audio products, focusing on ease of installation and connection, daily usability, and voice clarity in our soundbars. In recent years, we have also launched the "BRAVIA Connect" smartphone app. This app allows users with visual disabilities to operate compatible TVs and soundbars using screen reader functionality, leveraging smartphones as vital accessibility infrastructure.

  • POINTS
    • Unified control of compatible TVs and soundbars through the BRAVIA Connect app, which supports VoiceOver/TalkBack.
    • Improved distinguishability of ports and connection ease thanks to tactile dots on both TV and soundbar ports, coupled with audio guidance for ports and dots via the BRAVIA Connect app.
    • "Voice Zoom 3," a feature where compatible TVs and soundbars work together using AI processing to enhance the clarity of voices within content.
Image: BRAVIA 9 and BRAVIA Theatre Bar 9 BRAVIA 9 and BRAVIA Theatre Bar 9
Image: BRAVIA Theatre Bar 9 BRAVIA Theatre Bar 9
Image: BRAVIA Connect app allows users to operate BRAVIA and BRAVIA Theatre Bar via VoiceOver/TalkBack BRAVIA Connect app allows users to operate BRAVIA and BRAVIA Theatre Bar via VoiceOver/TalkBack
Image: Distinguishability of HDMI ports on both the TV and soundbar improved by adding tactile dots Distinguishability of HDMI ports on both the TV and soundbar improved by adding tactile dots
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LinkBuds Open Truly Wireless Earbuds

Sony launched* two truly wireless earbud models and one portable wireless speaker model as part of the LinkBuds series.
The LinkBuds series seamlessly connects digital content and real life so that users can comfortably listen to content while doing something else at the same time with natural-sounding ambient noise.

Sony will exhibit the LinkBuds Open at CSUN.

LinkBuds Open truly wireless earbuds have a ring-shaped driver unit and a structure that does not cover the ears. Since the ears are not blocked even while wearing the earbuds, users can obtain all kinds of information through the earbuds and enjoy music and other entertainment at the same time as natural ambient sound. The design incorporates feedback from users with visual disabilities.

In Japan, Sony is conducting development including field evaluations by people with visual disabilities. With an open-ring design, LinkBuds Open allows you to listen to the Eye Navi* voice guidance while naturally hearing the sounds around you. (Computer Science Institute Co., Ltd.)*. This app is available only in Japan.

  • *Announcement on October 2, 2024
  • *Eye Navi is a walking support app for people who are blind or partially sighted that was developed by Computer Science Institute Co., Ltd.
  • POINTS
    • Natural-sounding ambient noise even while wearing the earbuds.
    • Design/specifications incorporating feedback from people who are blind or partially sighted.
      • Exclusive one-size fitting supporters fit various ear shapes without the need to replace parts.
      • Slip-resistant materials/design implemented for both the earbuds and case.
      • Improved specifications for single-ear use allow users to enjoy the same sound quality and specifications in both the left and right ears.
      • Easier access to setup information (Guide for QR).
Image:LinkBuds Open(Black) LinkBuds Open
Image:LinkBuds Open
Image:LinkBuds Open(White) LinkBuds Series
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Self-fitting Over-the-Counter (OTC) Hearing Aids (only in the U.S. market) *1

Due to changes in regulations by the US FDA (Food and Drug Administration) in 2022, the sales of over the counter (OTC) hearing aids are spreading in the new consumer sales channel as well as in the conventional sales channel via audiologists or hearing instrument specialists.
Sony has been paying attention to feedback from users through interviews since before the development process and conducting joint development in partnership with WS Audiology. We will exhibit the CRE-E10, which proposes a new style of wear with an appearance that diverges from conventional hearing aids, and the minimally sized, discreet CRE-C20, which was launched in August 2024.

  • POINTS
    • These products offer self-fitting adjustment*2 performed by users themselves using their smartphone to match their hearing ability. Users can feel free to use the OTC hearing aids with confidence.
    • In addition to the CRE-C10 lineup, the rechargeable model CRE-C20 enables comfortable use even for users who have difficulty with fine motor tasks like changing batteries.
    • A dedicated smartphone application allows users to perform more detailed tuning and volume control at any time and provides a simple and continuous use environment.
  • *1Self-fitting OTC hearing aids are FDA Class2 medical devices that can be purchased without prescriptions and for use by individuals 18 years of age or older with perceived mild to moderate hearing impairment.
  • *2Sony | Hearing control app – Use app on smartphone to personalize settings. Download app at Google Play and the App Store. Network services, content, operating system, and software subject to terms and conditions and may be changed, interrupted, or discontinued at any time and may require registration.
Image:CRE-C20 CRE-C20
Image:CRE-E10 CRE-E10
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Alpha™ Interchangeable Lens Camera

We want as many users as possible to take advantages of the functions that are standard with Alpha and express themselves through high-quality imagery. With this goal in mind, we had several discussions with employees who are blind and love cameras when developing Screen Reader function to help us decide on the best sequence for items to be read out when taking photos, such as F-number and shutter speeds. Other than Screen Reader, with its carefully selected accessibility features such as Enlarge Screen function, Alpha will continue to support creators by serving as a trustworthy companion regardless of age or disability.

  • POINTS
    • Check menus and operation vocally instead of visually.
    • Enlarge menus and operation displays.
    • AI subject recognition capability enables quick detection of a wide range of subjects and adjust focus automatically.
  • *Available features differ by model.
Image: α7C II α7C II
Image: ZV-E10 II ZV-E10 II
Image: The operation screen enlarged in three stages from normal sizeImage: The operation screen enlarged in three stages from normal size
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Retina Projection Camera Kit

Sony created this retina projection camera kit, DSC-HX99 RNV kit, out of a desire to deliver the joy of photography to the estimated 250 million people around the world with low vision* and to allow more people to feel the pleasure of sharing scenes that move them or that they wish to remember.

The kit uses the laser retinal projection method, which is less affected by the eye's ability to adjust focus, to project the image in focus onto the area around the retina, thereby changing what is "difficult to see" into "clearer sight" for people with low vision. With the cooperation of schools for the blind and other institutions, Sony applied actual feedback from people with low vision and opinions shared during the interviews to the kit to provide them with a photography experience powered by high optical zoom.

  • *Low vision is a visual impairment that causes inconvenience in daily life, such as difficulty seeing, being dazzled, or having difficulty walking due to a narrow field of vision, even when wearing glasses or contact lenses. The population is estimated to be 250 million worldwide.
  • POINTS
    • The kit, which combines a digital camera manufactured by Sony with a viewfinder from QD Laser, Inc., changes what is "difficult to see" into "clearer sight".
    • It projects a laser weak enough to have no effect on the eye onto the retina to display images in detail.
    • The kit enables not only people with low vision but also people who are farsighted or severely nearsighted to take photos without relying on the ability of their eyes to adjust focus.
Product image: DSC-HX99 RNV kit DSC-HX99 RNV kit
Illustrated material: αZV-E10 II
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Make it easier to recognize QR codes: 'Guide for QR'

To make product information more accessible to everyone, Sony implements indicators on its products that help make users aware of QR Codes on the packaging to guide them to setup procedures through touch.

    • Launch of development inspired by feedback from people who are blind or partially sighted.
    • Shapes determined based on repeated evaluations by users with visual disabilities.
  • *QR Code is a trademark of Denso Wave Inc.

Sighted assistance using live video: 'Be My Eyes'

Sony has partnered with Be My Eyes* to create a more accessible and inclusive world for individuals who are blind or have low vision.

Product image: DSC-HX99 RNV kit
  • *Be My Eyes is available in US and EU as of March 2025.
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CSUN Session

CSUN 2025 will schedule the following session.

Driving Innovation for an Inclusive Tomorrow

We are pleased to share a message from Kazuo Kii, Executive Deputy President of Sony Corporation, and Neal Manowitz, President and COO of Sony North America, regarding Sony's vision for accessibility. Additionally, Mahyar Nejat of Sony North America will introduce Sony's accessibility initiatives, including our collaborations and partnerships with disability organizations, as well as our latest products designed with accessibility in mind.

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