Sony is working to enhance the accessibility of its products,
services, and experiences, aiming for an inclusive future
where everyone can be themselves and share Kando (emotion).
As part of these efforts, Sony will participate in the following event.
BRAVIA®'s accessibility features continue to evolve to allow more people to use their TVs independently. Improvements are informed by research conducted with people with disabilities. In addition, new functions have been added to allow TVs to be shared with family and friends and continue to be a source of entertainment / emotion (Kando).
LinkBuds Open are truly wireless earbuds equipped with a ring driver unit and have a structure that does not block your ears. This product has been designed incorporating the input of users with low vision. With an open-ring design, LinkBuds Open allows you to listen to the Eye Navi* voice guidance while naturally hearing the sounds around you.
Eye Navi is a walking assistance app equipped with route guidance, obstacle detection, and walking recorder functions. Linking this app to LinkBuds allows information such as the destination to be read out from the direction of the actual destination using this product's in-built sensors and stereophonic sound technology. In-house engineers with low vision took part in adjusting the sound for this function. Moreover, we exhibited this technology at the Sight World 2023 comprehensive event for people with low vision held in November 2023. Many visitors expressed their hopes for this function.
We want as many users as possible to take advantages of the functions that are standard with Alpha and express themselves through high-quality imagery. With this goal in mind, we had several discussions with employees who are blind and love cameras, to help us decide on the best sequence for items to be read out when taking photos, such as F-number and shutter speeds. With its carefully selected accessibility features, Alpha will continue to support creators by serving as a trustworthy companion regardless of age or disability.
Sony created this retina projection camera kit, DSC-HX99 RNV kit out of a desire to deliver the joy of photography to the estimated 250 million people around the world with low vision* and to allow more people to feel the pleasure of sharing scenes that move them or that they wish to remember.
The kit uses the laser retinal projection method, which is less affected by the eye's ability to adjust focus, to project the image in focus onto the area around the retina, thereby changing what is ""difficult to see"" into ""clearer sight"" for people with low vision. With the cooperation of schools for the blind and other institutions, Sony applied actual feedback from people with low vision and opinions shared during the interviews to the kit to provide a photography experience powered by high optical zoom.
The Retina Projection Camera kit was selected for "GOOD DESIGN BEST100" in the "2023 Good Design Awards." "GOOD DESIGN BEST100" awards are specially presented for the top 100 designs among all the award winners.
The kit was also selected as one of the "Japanese Historical Cameras" of 2023 by the Historical Camera Committee, organized by the Japan Camera Industry Institute.
Xperia 1 VI is equipped with accessibility features that assist with vision, hearing, and action, such as TalkBack* and improved visibility of operation screens.
In addition, Xperia is engaging in various inclusive design-related initiatives.
Since 2021, Sony's software team has been playing a central role in improving some of the applications based on input from employees with disabilities at Sony/Taiyo Corporation. In 2023, we held an in-house training course called "Dialog in the Dark." Employees in various positions including quality assurance, marketing, and public relations in addition to product planning and design participated in this course. They are now putting to good use the insights they gained from this hands-on experience-based training in their daily work.
Sony products has launched an initiative to make it easier for users to recognize a QR Code on the packaging.
We will be implementing features that make it easy to identify a QR Code on packaging not just visually but also by touch.