Working to achieve its Purpose, to fill the world with emotion through the power of creativity and technology, Sony is taking on new challenges in developing its technologies and businesses through open innovation to achieve positive impact on the global environment, in addition to working on its Road to Zero plan to reduce its own environmental footprint.

Earth's magnificence inspires us.
In this video, engineers, creators of games and movies, and other members of the Sony Group, and our business partner talk about the inspiration for their projects.

What is driving them forward to realize their goals?
Now and in the future, for us to gently live on our planet.
Imagination and action from each of us create the future.