The National Football League and Sony announced a partnership naming Sony as an official technology partner of the NFL as well as the new official headphones of the NFL. This includes an expansion of Sony's sports technology through Hawk-Eye Innovations to support officiating and the development of on-field and sideline technologies including a new coach's sideline headset that will debut in the 2025 season. Through this partnership, Sony and the NFL will be working collaboratively with coaches, players, teams, and leadership across the organization to transform the future of football.
The NFL and Sony will work closely to develop this new headset supporting coach-to-coach communication on the field. Hawk-Eye's tracking services will be utilized to further enhance the accuracy of game-critical items like line-to-gain measurement. Additionally, Sony's Beyond Sports and its expertise in real-time visualization provides an opportunity to help engage the next generation of NFL fans.
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A Sony group company that provides sports officiating services. Our vision-processing, video replay and CG technologies contribute to fairer, safer, more engaging, and better informed NFL experiences.
One of the companies responsible for Sony's sports business. By creating virtual content in real time based of the game data, we provide a new sports experience and bring expand Kando od NFL to wider audience.
