2024 BRAVIA New Products Announcement Video's Text Transcript

Visuals
"PICTURE START" appears on an old film-like background, and countdown starts from count 3.
Evening. Sound of thunder rumbling.
SONY and A logos are shown against a background of a close-up of a young girl lying upside down on a chair in a living room, scrolling on her phone. Her face is lit up by the light from the screen.
The girl's father enters the living room holding a bowl of popcorn. He passes by his young son playing on a tablet by the dining table. Music plays and we hear sounds from a video game.
Father sits down on a sofa next to his wife reading on a tablet. He looks around at his family occupied by their screens. He turns on BRAVIA TV in the living room.
A portal of rectangular lights is lit up inside the TV. A spaceship tunnel appears with mysterious-looking characters standing in the distance.
Boy looks up from his tablet.
Reverse shot from inside the tunnel. Family looks into the tunnel from the living room.
A woman appears. Sound of her catching her breath.
A battle plays out between fighters, laser shots are fired.
The woman runs to an intercom in the spaceship, avoiding being hit by a staff.
The woman activates the intercom.

A woman
Get us out of here!

Visuals
Red light reflects on the family in the living room. Sound of alarm. Wind blows.
Spaceship tunnel with hatch open, red lights blinking.
Strong force of wind pulls fighters towards the hatch.
Mother and father are seen from the back, sitting on the sofa looking at the spaceship taking off, fully immersed.
Chair with the young girl in the living room starts to slide across the floor.
Chair with the young girl and boy slides towards the sofa with their father and mother. Wind blows and red light fills the room. Dramatic, cinematic music continues to play.
Spaceship enters the frame in a galaxy-like cloud formation and goes into light-speed.
The family is fully immersed in the lightspeed moment of vibrant colors and brightness.
Back in the living room. Father and son sit close to each with amazed looks on their faces.
We now see the whole family gathered in front of the BRAVIA TV.

Logo: BRAVIA logo.
Tagline : CINEMA IS COMING HOME under the BRAVIA logo.

Visuals
The scene changes to the landscape of Sony Pictures Studio in Culver City, then cuts to a shot of the presenters, one woman and two men walking down the street in campus of Sony Pictures Studio.

Larry
The excitement when the lights go dark.
The larger-than-life screen. The sound you hear all around.
It pushes us to the edge of our seats,
pulls us closer together, moves us to laugh, to cry,
and to feel. This is the magic of the movies.
Movies like the ones made right here at SONY PICTURES STUDIOS.

Visuals
"SONY PICTURES STUDIOS" text appear in the top left-hand corner.

Larry
And now, you can experience it all at home like never before.

Alice
This all ties back to Sony's core philosophy, Kando, which is to fill the world with emotion through the power of creativity and technology.
This is Sony's purpose. It's not just something we say.
It's why we do everything we do. I'm Alice.

Larry
I'm Larry.

Derek
And I'm Derek.
Join us as we unveil Sony's newest BRAVIA TV and home audio products coming soon to a living room near you.

Visuals
The scene shifts to a location resembling a movie set. From the background, Larry walks towards the camera.

Larry
Over the years, the stories have evolved.
Spectacles are bigger and more breathtaking.

Visuals
The scene transitions to the campus of SONY PICTURES STUDIO, where film crew members are busy setting up the location. The shot then switches to a close-up of someone's hands adjusting the settings by turning a dial on the camera.

Larry
New technologies have transformed the way we enjoy our beloved movies. But one thing will never change.

Visuals
The scene changes again, moving to a different movie set bustling with people actively moving around.

Larry
And that's the unique partnership between creators and Sony.

Visuals
The scene shifts indoors to a studio, showcasing another moment of camera adjustments, with hands seen pressing buttons to set it up.

Larry
You see creators bring their ideas to studios.
They film with Sony cameras and equipment.

Visuals
the scene changes to show a colorist working on the coloring of a movie scene, with close-ups of the colorist's hands and a Sony master monitor displayed.

Larry
They perfect every last detail on Sony's master monitors to achieve their vision on screen.

Larry
Here at Sony, we're dedicated to delivering a home viewing experience that remains faithful to the passion and vision of creators.

Visuals
The scene transitions to a building within the SONY PICTURES STUDIO campus. A sign reads "SONY PICTURES STUDIOS." The film crew bustles across the campus, busily moving equipment.

Larry
I mean, after all, this is what makes cinema powerful.
Emotional. Magical.
With BRAVIA, CIMENA IS COMING HOME.

Visuals
The scene switches to footage of Larry speaking emotionally.
Then, showing a key visual graphic:
The image showcases a home entertainment setup featuring a large BRAVIA TV displaying a spaceship scene. In the foreground, there's a smaller screen mirroring the same scene, surrounded by what appears to be professional editing equipment, suggesting the merging of cinematic artistry with home viewing.

Logo : BRAVIA
Tagline : CINEMA IS COMING HOME under the BRAVIA logo.

Visuals
The scene goes back to the portrait of Larry.
" Cinematic Picture & Sound" text appear in the top left-hand corner.

Larry
Today, we unveiled the latest in the new BRAVIA TV and Home Audio lineup.
Engineered to give you the thrills of a movie theater now in the comfort of your own home. With the latest in cinematic picture
and sound technologies, as well as "Studio Calibrated" modes,
which are customized for each streaming service to deliver the best picture.

Visuals
The scene changes to the trailer of Gran Turismo: Based on a True Story. A boy wearing a helmet is staring to the camera, and then a man is yelling something on the next scene. Then the scene changes that boy is playing a car racing videogame and CGI of car parts surround him, making it look as if he is driving a real car.

Disclaimer
Gran Turismo: Based on a True Story| Available Now on Sony Pictures Core

Larry
You'll get a high-quality film experience like never before.

Visuals
A number of pictures of historical TV products and factory are shown.

Larry
Thanks to over 60 years of continuous development, our TVs replicate the vision and intent of creators.

Visuals
The scene switches to the portrait of Larry.

Larry
Creators who have long relied on Sony's master monitors—

Visuals
A Male colorist is editing a footage.

Larry
--as the benchmark to ensure their work is presented as intended.

Visuals
The scene switches to the portrait of Larry.

Larry
Now, BRAVIA is applying a similar formula to deliver unparalleled cinematic realism with rich light and shadows.
So whether it's a dark room or a bright environment, the creator's intent will always shine through on BRAVIA TVs.

Visuals
"Cinematic Sound, Acoustic Center Sync, and 360 SPATIAL SOUND MAPPING" texts appear in the top left-hand corner.

Larry
Now, when it comes to sound, Sony's Home Audio is now "BRAVIA Theatre."

Visuals
"BRAVIA Theatre" logo appears on the left.

Larry
This is more than just a name change.
It means seamless integration between our TVs and audio systems, plus our new products and innovations can make you feel like you're at your favorite theater without ever leaving home.
Better yet, you won't need to install numerous speakers.
You know, like the ones that you may have noticed lining the ceilings and the walls at your local movie theater.

Visuals
The scene changes to a contemporary living room setup. In the room, a large-screen television is mounted on the wall, vividly depicting a city nightscape. On either side of the TV, blue luminous circular graphics are present, suggesting the visualization of 360 spatial sound. Also graphic of generating of phantom speakers enhances the image of a wider sound field.

Subtitle
360 Spatial Sound Mapping availability depends on the model.

Larry
This is because BRAVIA Theatre employs 360 Spatial Sound Mapping to produce a wider sound field - enveloping your living room with powerful bass, crystal-clear dialogue, and precision surround effects.

Visuals
"Up to 12 phantom speakers" text appears on the top left-hand corner.
The animation of many white dots run through the room for the image of the calibrating of the sound from the home audio products. Then the scene changes to the animation of a sound dome made of the phantom speakers, adjusting the best position.

Disclaimer
The number of Phantom Speaker is different by model and combination with the optional speakers.

Larry
And thanks to the creation of 12 phantom speakers, you can have a theater-quality audio environment with much less physical equipment.

Visuals
The scene switches to the portrait of Larry. Logos of "High Quality Film Experience", "IMAX®ENHANCED", "Dolby VISION・ATMOS", and "SONY PICTURES CORE" appear on the left.

Larry
Along with BRAVIA comes access to the premium, high-quality formats used by your favorite movies. Witness the awe-inspiring wonder of IMAX Enhanced.

Visuals
Logo of "IMAX®ENHANCED" appears.

Subtitle
*1 IMAX® Enhanced feature requires a future software update to become available, and this availability may vary depending on the product and the region of release. Once the update is applied, the feature is enabled when used in combination with SA-RS5 or SA-RS3S as rear speakers and SA-SW5 or SA-SW3 as subwoofer.
*2 Except for BRAVIA Theatre U

Visuals
A logo of "Dolby VISION・ATMOS" on the left.

Larry
Feel the dynamic impact of Dolby Vision and Dolby Atmos. Experience every moment exactly the way creators always intended with BRAVIA.

Visuals
The scene changes to the trailer of Spider-Man : Across the Spider-Verse

Disclaimer
Spider-Man : Across the Spider-Verse | Available Now on Sony Pictures Core.

Visuals
A logo of "SONY PICTURES CORE" appears in the center against the black screen.
And then, the screen shifts to the trailer of The Equalizer 3.

Disclaimer
The Equalizer 3 | Available Now on Sony Pictures Core

Visuals
The clip is zoomed out to show the entire SONY PICTURES CORE menu on BRAVIA. "BRING THE CINEMATIC EXPERIENCE HOME" text appears on BRAVIA TV screen.
Another scene from The Equalizer 3 comes up.

Disclaimer
The Equalizer 3 | Available Now on Sony Pictures Core.

Visuals
Next, "GET EXCLUSIVE EARLY ACCESS ON SELECT MOVIES" text appears on the screen. The Scene switches the trailer of Spider-Man : Across the Spider-Verse

Disclaimer
Spider-Man : Across the Spider-Verse | Available Now on Sony Pictures Core

Visuals
Then, trailer of Uncharted

Disclaimer
Uncharted | Available Now on Sony Pictures Core.

Larry
What's more, our highly-rated BRAVIA CORE streaming service is now SONY PICTURES CORE.
And with SONY PICTURES CORE, you'll find a huge library of movies pre-installed and waiting for your enjoyment.
You can even watch new Sony releases before everyone else on a range of devices.
BRAVIA TVs are also equipped with Studio Calibrated modes that faithfully reproduce the unique visual expressions of our favorite streaming services.

Visuals
"Studio Calibrated", "Netflix Adaptive Calibrated Mode", "Prime Video Calibrated Mode", and "SONY PICTURES CORE Calibrated Mode" texts appears on the left.
The scene changes to the trailer of Gran Turismo: Based on a True Story.

Disclaimer
Gran Turismo: Based on a True Story | Available Now on Sony Pictures Core.

Larry
Working hand-in-hand with Netflix,

Visuals
The scene from movie title "ONE PIECE" with "Netflix" logo and "Let's watch ONE PIECE" text appears at the bottom.
And then, scene shifts to the inside of a room, a man and woman are watching ONE PIECE, sitting at the couch. "Netflix Adaptive Calibrated Mode" text appears at the top left corner.
Brightness of BRAVIA TV adjusts to ambient lighting to optimize display for creator's intent.
The brightness of the room is split down the center, with the light output of the TV differing on the bright and dark sides, and the difference in brightness can also be discerned from the parameters presented on both the left and right.

Larry
SONY PICTURES CORE,

Visuals
"SONY PICTURES CORE" logo appears, then change to SONY PICTURES CORE movie "65" play with "SONY PICTURES CORE Calibrated Mode" text on the top left.

Disclaimer
65: Available on Sony Pictures Core

Visuals
"Uncharted" movie plays to enjoy a wider view with IMAX® ENHANCED compared to standard format with "IMAX® ENHANCED" logo on the right.

Disclaimer
Uncharted: Available on Sony Pictures Core

Larry
and the newly supported Prime Video,

Visuals
"Prime Video" logo appears with full screen.
Then, dramas and sports programs on the screen with "prime" logo at the top right corner.
The scene switches to the portrait of Larry.

Larry
BRAVIA has created dedicated picture modes, each fine-tuned to reveal every last detail.

Visuals
The trailer from "The Equalizer 3".

Disclaimer
The Equalizer 3 | Available Now on Sony Pictures Core.

Visuals
The trailer from "Insidious: The Red Door".

Disclaimer
The Red Door | Available Now on Sony Pictures Core.

Larry
From the most nuanced expressions to adrenaline filled action sequences and spine-tingling jump scares, You won't miss a single thing.

Visuals
The scene switches to the portrait of Larry.

Larry
There's just no better way to immerse yourself in the movies that you love.

Visuals
The trailer from "Dumb Money: The Gamestop Story" for a scene transition.

Disclaimer
Dumb Money: The Gamestop Story | Available Now on Sony Pictures Core.

Visuals
The scene changes to the studio-like room where Alice and Derek stand. A wall-mounted TV with a soundbar is behind them.

Derek
Now that the stage is set, it's time for our feature presentation. Elegant, refined, and brilliant in every way.
This is the ultimate home cinema performer. Meet the BRAVIA 9.

Visuals
BRAVIA 9 logo on the black background.
And then, BRAVIA 9 is set in chic living room, with thin screen, and narrow, unobtrusive bezels. Checkered pattern design on back.

Derek
Sony's brightest 4K TV ever delivers the best picture quality in any room, even the brightest ones.

Visuals
A chip of XR Processor appears in center of the screen.
Video is processed to create more realistic textures to forests and mountains, woman wearing a hat, hanging umbrella, and cat with "XR Processor" text on the top left corner.

Derek
New BRAVIA TVs are powered by our latest XR processor. And like a director behind the scenes, it controls all the action from color reproduction to intricate shadows
and cinematic motion bringing out every detail exactly as intended.

Visuals
Light particles come from the backlight of BRAVIA TV create city nightscape with detail light contrast with "XR Backlight Master Drive" text at the top left corner.

Derek
Then we have our lead, our new XR Backlight Master Drive, which controls backlight with absolute precision.

Visuals
Snowy mountain lit by sun. Level indicator shows color brightness. Unlike with conventional TVs, sunlight is shown in vivid colors, with the "High Peak Luminance" text at the top left.

Subtitle
*Based on internal comparisons with our previous models.

Derek
Our newly introduced High Peak Luminance provides the highest brightness ever, so you can enjoy stunning images from intense desert sunlight to stars shining brightly in the night sky.

Visuals
The scene switches back to the room where Derek and Alice stand.

Derek
Next up, we have our supporting characters,

Visuals
2 TVs are appear and comparing the picture. Conventional screen reflects and is hard to see at an angle.
X-Wide Angle gives crisp image at any angle.
With "X-Wide Angle and X-Anti Reflection" text at the top left.

Disclaimer
*X-Wide Angle and X-Anti Reflection significantly reduces reflection and distortion; does not eliminate them entirely.

Derek
X-Wide Angle and X-Anti Reflection, which allow you to watch from any angle without reflection or distortion making every spot in the room the best seat in the house.

Visuals
The scene switches back to the room where Derek and Alice stand.

Alice
Now we all know a great cinema experience sound as iconic as it looks.
Don't worry, we've got you covered.

Visuals showcasing a BRAVIA Theatre Bar 9 on a white marble console against a gray wall. Above, a wall mounted TV displays an image of a red and orange Martian landscape with an astronaut with "BRAVIA Theatre Bar 9" text at the bottom right.

Alice
Enter the new Sony Soundbar, the BRAVIA Theatre Bar 9, the perfect companion for your BRAVIA TV.

Alice
This model offers 360 Spatial Sound Mapping technology which generates multiple phantom speakers from a single soundbar, which is a new feature in 2024.

Visuals
Two rear speakers appear in the room behind the sofa.

Alice
You can even add a rear speaker and a subwoofer to enhance your immersive experience even more.

Visuals
The animation of many white dots run through the room for the image of the calibrating of the sound from the home audio products. Then the scene changes to the animation of a sound dome made of the phantom speakers, adjusting the best position.

Alice
Sound Field Optimization automatically adjusts and tunes each speaker based on the layout of your room, so you won't need to agonize over where to place your system.

Visuals
The scene switches back to the portrait of Alice.

Alice
You'll just enjoy sound so good, you'll think you're at the cinema.
Relive your favorite iconic lines and discover new ones like never before.

Visuals
"Synergy at its best" and "BRAVIA + BRAVIA Theatre" text appears at the center of the screen.

Disclaimer
*Acoustic Center Sync works with compatible BRAVIA and Soundbar/Home Theatre System.
BRAVIA : BRAVIA 9, BRAVIA 8, BRAVIA 7 Soundbar/Home Theatre System; BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8, BRAVIA Theatre Quad
For compatible models, see the support page.
*Voice Zoom 3™ will be available via a future firmware update.
This feature works with compatible BRAVIA and Soundbar/Home Theatre System.
BRAVIA : BRAVIA 9, BRAVIA 8, BRAVIA 7 Soundbar/Home Theatre System; BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8, BRAVIA Theatre Quad
For compatible models, see the support page.

Visuals
Modern living room showcasing a home theater setup with BRAVIA TV and Soundbar. Blue, oval-shaped visualizations, representing sound waves, express Acoustic Center Sync and Voice Zoom 3.

Alice
With features like Acoustic Center Sync and Voice Zoom 3 BRAVIA Theatre and TV speakers will work in harmony.

Visuals
The scene switches back to the portrait of Alice.

Alice
Acoustic Center Sync now gives you clearer, fuller dialogue and sound that flows from the center of your screen—

Visuals
Inside a darkened home theater, a mounted TV displays a vivid sci-fi scene. Blue holographic circles and grid lines across around the TV, illustrating a high-tech surround sound system that intensifies the immersive viewing experience.

Alice
for a more authentic and immersive movie experience.

Visuals
A simple living room setup with a mounted TV displaying an image of a woman in a car, speaking on the phone. Below the TV, a black soundbar aligns with the width of the screen, placed on a white marble surface. The square graphics on her mouth and blue circular graphics from the soundbar indicates the feature of Voice Zoom 3

Alice
In turn, Voice Zoom 3 uses Sony's groundbreaking AI sound separation technology--

Visuals
The scene switches back to the portrait of Alice.

Alice
to isolate dialogue from even the noisiest scenes, so you can catch every word, Every whisper. Every catchphrase.

Visuals
A medley of situation-cuts of new products both TVs and Home Audios

Alice
When it comes to your home cinema ensemble, Our new BRAVIA lineup offers plenty of options.

Visuals
The scene changes to the portrait of Larry.

Larry
It's about time we debuted our new BRAVIA televisions for 2024.

Visuals
A key visual of BRAVIA TVs of 2024: BRAVIA 9 , BRAVIA 8 and BRAVIA 7 with "BRAVIA" logo and "CINEMA IS COMING HOME", "BRAVIA 9", "BRAVIA 8" and "BRAVIA 7" texts.

Larry
This trio features our most powerful XR processor that enhances hundreds of thousands of details every second--

Visuals
The scene changes back to the portrait of Larry.

Larry
all designed to give you the most realistic, lifelike picture quality.

Visuals
BRAVIA 9 logo on the black screen

Larry
Now you've met the BRAVIA 9, our brightest 4K TV ever.

Visuals
BRAVIA 9 in chic living room, with thin screen, and narrow, unobtrusive bezels.
Checkered pattern design on back with "Our brightest 4K ever" text and "BRAVIA 9" logo.

Larry
And for film lovers who demand the very best, this is our flagship for 2024.
This is the one with all the latest technology and features.
This is the ultimate cinema experience.

Visuals
A chart which shows what kind of feature BRAVIA 9 has.
"BRAVIA 9" logo with "Our brightest 4K ever" text.
Processor: XR Processor logo
Light Source: XR Backlight Master Drive logo
Best with BRAVIA Theatre: Acoustic Center Sync and Voice Zoom 3™
Contrast: XR Contrast Booster 30 logo
Brightness: High Peak Luminance logo
Viewing: X-Wide Angle and X-Anti Reflection logo
Clarity: XR Clear Image logo
Sound: Acoustic Multi-Audio+ logo
OS: Google TV logo
Stand: 4 Way Stand
Environment in mind: Eco Dashboard 2 and Premium Eco Remote
Panel: Mini LED
CINEMA IS COMING HOME
Studio Calibrated: Netflix Adaptive Calibrated Mode, Prime Video Calibrated Mode and SONY PICTURES CORE Calibrated Mode
High quality film experience : SONY PICTURES CORE logo, Dolby Vision・ATMOS logo and IMAX®ENHANCED logo

Disclaimer
Product availability, design, features and specifications of TV vary by region and country.

Larry
Next is the BRAVIA 7.

Visuals
BRAVIA 7 logo on the black screen

Larry
Built with XR Backlight Master Drive technology,

Visuals
Light particles create city nightscape in the screen of BRAVIA 7.
BRAVIA 7 in chic living room, with thin screen, narrow, unobtrusive bezels, and simple stand with "Perfectly Balanced" text and "BRAVIA 7" logo.

Larry
This model is ideal for movie nights with family and friends.
It's perfectly balanced to entertain everyone brilliantly.

Visuals
A chart which shows what kind of feature BRAVIA 7 has.
"BRAVIA 7" logo with "Perfectly balanced, entertains everyone brilliantly" text.
Processor: XR Processor logo
Light Source: XR Backlight Master Drive logo
Best with BRAVIA Theatre: Acoustic Center Sync and Voice Zoom 3™
Contrast: XR Contrast Booster 20 logo
Clarity: XR Clear Image logo
Sound: Acoustic Multi-Audio logo
OS: Google TV logo
Stand: 4 Way Stand
Environment in mind: Eco Dashboard 2 and Eco Remote
Panel: Mini LED
CINEMA IS COMING HOME
Studio Calibrated: Netflix Adaptive Calibrated Mode, Prime Video Calibrated Mode and SONY PICTURES CORE Calibrated Mode
High quality film experience : SONY PICTURES CORE logo, Dolby Vision・ATMOS logo and IMAX®ENHANCED logo

Larry
And let's not forget about the BRAVIA 8.

Visuals
BRAVIA 8 logo on the black screen

Larry
This striking OLED model offers aesthetic slimness.

Visuals
BRAVIA 8's design blends in to living room interior. Thin screen, and narrow, unobtrusive bezels. Checkered pattern design on back. Countless pixels form an image. Starry sky is shown crisply with high contrast. With "Aesthetic Slimness" text and "BRAVIA 8" logo.

Larry
that blends in beautifully. From stunning expressiveness in the dark areas on the screen to the sleek and stylish design, it is a standout that impresses from every angle.

Visuals
A chart which shows what kind of feature BRAVIA 8 has.
"BRAVIA 8" logo with "Aesthetic slimness, blends in beautifully" text.
Processor: XR Processor logo
Best with BRAVIA Theatre: Acoustic Center Sync and Voice Zoom 3™
Contrast: XR Contrast Booster 15 logo
Design: Slim One Slate
Clarity: XR Clear Image logo
Sound: Acoustic Surface Audio+
OS: Google TV logo
Stand: 4 Way Stand
Environment in mind: Eco Dashboard 2 and Premium Eco Remote
Panel: OLED
CINEMA IS COMING HOME
Studio Calibrated: Netflix Adaptive Calibrated Mode, Prime Video Calibrated Mode and SONY PICTURES CORE Calibrated Mode
High quality film experience : SONY PICTURES CORE logo, Dolby Vision・ATMOS logo and IMAX®ENHANCED logo

Visuals
The scene changes back to the portrait of Alice with "360 SPATIAL SOUND MAPPING" text on the top left.

Alice
It's no secret just how instrumental sound is to the cinematic experience.
Our unique 360 Spatial Sound Technology offers a cinema-like experience in a variety of options from the classic soundbar to a more flexible layout, and even a design for personal listening.

Visuals
A full line-up of the home audio products of 2024.
Graphics of, BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8, BRAVIA Theatre Quad and BRAVIA Theatre U with "BRAIVA" logo with tagline "CINEMA IS COMING HOME" and text of model names as BRAVIA Theatre Bar 9, BRAVIA, Theatre Bar 8, BRAVIA Theatre Quad and BRAVIA Theatre U.

Visuals
The scene changes back to the room of Alice and Derek.

Alice
First up is the BRAVIA Theatre Bar 9--

Visuals
A skeleton-model of BRAVIA Theatre Bar 9 is on the black screen.
A home theater setup, bathed in ambient blue light, depicts an image of surround sound system with holographic sound waves pulsing from various phantom speakers.
Blue, semi-transparent sound waves flow across the room, illustrating an audio system's reach.

Alice
with 13 speaker units, 360 Spatial Sound Mapping, and better surround sound delivered in a design that's 36% smaller than previous models, upgradeable with optional speakers.

Visuals
A chart which shows what kind of feature BRAVIA Theatre Bar 9 has.
"BRAVIA Theatre Bar 9" logo with "Taking sound above and beyond" text.
Surround: 360 SPATIAL SOUND MAPPING logo and Sound Field Optimization
Speaker Units: 13 Speaker Units
Best with BRAVIA Theatre: Acoustic Center Sync and Voice Zoom 3™
Speaker units: 2-Way speaker, Quad woofer, quad passive radiator, up-firing, Side speaker, Beam tweeter and X-Balanced Speaker Unit
Connection: BRAVIA Connect and eARC
360 Reality Audio: 360 Reality Audio logo
Gaming features: VRR, ALLM, SBTM and Features for PlayStation® 5
Environment in mind: Sony's unique recycled plastic/fabric
CINEMA IS COMING HOME
High quality film experience : Dolby Atmos logo, dtsx logo and IMAX®ENHANCED logo

Disclaimer:
Product availability, design, features and specifications of TV vary by region and country.
IMAX®ENHANCED feature will be available via a future software update.
IMAX®ENHANCED certification is obtained when used in combination with SA-RS5 or SA-RS3S as rear speakers and SA-SW5 or SA-SW3 as subwoofer.
Voice Zoom 3 ™ feature will be available via a future software update.

Visuals
A skeleton-model of BRAVIA Theatre Bar 8 is on the black screen, comparing the volume and speaker units with BRAVIA Theatre Bar 9 with the text of "BRAVIA Theatre Bar 9 : 13 Speaker Units" and "BRAVIA Theatre Bar 8 : 11 Speaker Units"
BRAVIA 8 is set with a TV in wall-mounted style.

Alice
We also have the BRAVIA Theatre Bar 8 which features the same technology as the BRAVIA Theatre Bar 9 with 11 speaker units for immersive surround sound. All built into a body that's 30% smaller than its predecessors.

Visuals
A chart which shows what kind of feature BRAVIA Theatre Bar 8 has.
"BRAVIA Theatre Bar 8" logo with "Enjoy cinematic moments together" text.
Surround: 360 SPATIAL SOUND MAPPING logo and Sound Field Optimization
Speaker Units: 11 Speaker Units
Best with BRAVIA Theatre: Acoustic Center Sync and Voice Zoom 3™
Speaker units: 2-Way speaker, Quad woofer, up-firing, Side speaker and X-Balanced Speaker Unit
Connection: BRAVIA Connect and eARC
360 Reality Audio: 360 Reality Audio logo
Gaming features: VRR, ALLM, SBTM and Features for PlayStation® 5
Environment in mind: Sony's unique recycled plastic/fabric
CINEMA IS COMING HOME
High quality film experience : Dolby Atmos logo, dtsx logo and IMAX®ENHANCED logo

Visuals
The scene changes back to the portrait of Alice.

Alice
For those who want more flexible layout options for speakers or to mount their TV to the wall, there's the BRAVIA Theatre Quad.

Visuals
BRAVIA Theatre Quad logo at the center in the black screen
A living room with a large TV showing a blue icy landscape, mounted on a sandy textured wall. BRAVIA Theatre Quad is connected to the TV.
Then, the scene turned to a black room with TV and BRAVIA Theatre Quad. 4 blue circular graphics and phantom speaker graphics depict how BRAVIA Theatre Quad fills the sound in the room.

Alice
With 360 Spatial Sound Mapping and an ultra-wide sound field, this 4-speakers system creates immersive surround sound with multiple phantom speakers.

Visuals
A chart which shows what kind of feature BRAVIA Theatre Quad has.
"BRAVIA Theatre Quad" logo and "The true sound of cinema" text.
Surround: 360 SPATIAL SOUND MAPPING logo and Sound Field Optimization
Design: Wall-mount Design
Best with BRAVIA Theatre: Acoustic Center Sync and Voice Zoom 3™
Speaker units: 3-Way speaker, up-firing and X-Balanced Speaker Unit
Connection: BRAVIA Connect and eARC
360 Reality Audio: 360 Reality Audio logo
Gaming features: VRR, ALLM, SBTM and Features for PlayStation® 5
Environment in mind: Sony's unique recycled plastic/fabric
CINEMA IS COMING HOME
High quality film experience : Dolby Atmos logo, dtsx logo and IMAX®ENHANCED logo

Disclaimer:
Product availability, design, features and specifications of TV vary by region and country.
IMAX®ENHANCED feature will be available via a future software update.
IMAX®ENHANCED certification is obtained when used in combination SA-SW5 or SA-SW3 as subwoofer.
Voice Zoom 3 ™ feature will be available via a future software update.

Visuals
The scene goes back to the portrait of Alice.

Alice
If you're looking for an immersive personal experience, look no further than the BRAVIA Theatre U.

Visuals
A logo of BRAVIA Theatre U, and the scene changes to the scene which Derek wears BRAVIA Theatre U. After that, the graphic explains what "360 Spatial Sound Personalizer" is. In a living room, a woman is sitting on a grey sofa, looking attentively towards her right. Around her, blue holographic circles represent sound waves, hinting at an immersive audio experience. In the top left corner, there's a logo for "360 Spatial Sound Personalizer". On the right, a tablet displays an app in the process of creating a personalized hearing profile with the message "Analyzing your ears" and a progress bar indicating a 30-second wait time. In next scene, the graphic is explaining how BRAVIA Theatre U can deliver private surround sound. To the left, a man who is wearing BRAVIA Theatre U sits in a chair, watching a TV where a plane is shown landing on the runway. To the right, a woman is lying on a couch under a blanket, seemingly asleep or resting. Above, the text "Private surround sound, without disturbing others" depicts an audio experience that doesn't intrude on the quiet.
Then, a man who is wearing BRAVIA Theatre U which output sound wave with blue circle with "Hear voices clearly" text at the top left.

Alice
With a new X-Balance Speaker Unit, and evolved 360 Spatial Sound Personalizer, You can enjoy private surround sound without disturbing others and hear voices clearly.

Visuals
A picture of BRAVIA Theatre U, showing how to fit listener's shoulder with its flexible material with "Fits perfectly with adjustable structure" text on the left.

Alice
This ergonomic neckband speaker fits comfortably for long-time movie viewing--

Visuals
A couple both are wearing BRAVIA Theatre U is watching TV, two lines of dots indicates that those two can listen same sounds from TV simultaneously.

Alice
--and you can even link with another, so you can both watch together.

Visuals
A chart which shows what kind of feature BRAVIA Theatre U has.
"BRAVIA Theatre U" logo with "Wearable cinematic bliss" text.
Surround: 360 Spatial Sound Personalizer logo
Speaker unit: X-Balanced Speaker Unit
Design: Small & Light Design
Form factor: Wireless Neckband Speaker
Structure: Flexible structure
Battery: pictogram saying 12 hours on a full charge, 60 minutes on a 10-minute charge
Connection: Wired connection support (Audio-in), Multipoint connection and Bluetooth® logo
Water resistance: IPX4 logo
360 Reality Audio: 360 Reality Audio logo
Environment in mind: Less virgin plastic
CINEMA IS COMING HOME
High quality film experience : Dolby Atmos logo

Disclaimer
Product availability, design, features and specifications of TV vary by region and country.

Visuals
The scene goes back to the portrait of Alice.

Alice
With BRAVIA, design is always a priority.

Visuals
Introducing of multi-ways to set a stand. Stands are placed at sides or center also raised to fit soundbar below with "4-way stand fits your style Multi Position Stand" and "Perfectly integrates TV and soundbar Multi Position Stand" text at the top left.

Alice
You can find it in the construction, materials, colors, and surface treatments of BRAVIA TVs and Theatre products.

Visuals
The scene goes back to a portrait of Alice.

Alice
All carefully crafted to blend seamlessly with any interior decor.
You will also see it in action with BRAVIA Connect App.

Visuals
The image shows a smartphone displaying the BRAVIA Connect app with audio settings, emphasizing the ease of use. Options for night mode, sound field, and voice mode are visible with "Easy to Use", "BRAVIA Connect Remote control and Simple setup" text next to smartphone.

Disclaimer
*To operate BRAVIA using BRAVIA Connect app, a software update for BRAVIA may be required.
*Please note that the necessary software update may be provided in the future and might not be available at the time of product release.

Alice
Our new and improved app makes it easy to operate BRAVIA TVs and Theatre products from a single device without switching remotes.

Visuals
A key visual of full lineup of new product released in 2024.
The image showcases a range of BRAVIA home theater products, with three TVs, the BRAVIA 9, 8 and 7, each displaying a different dramatic scene. Below them are four BRAVIA Theatre models: the BRAVIA Theatre Bar 9, Bar 8, Quad and U. The setting mimics a home cinema with a red curtain backdrop.
"BRAVIA" logo and the tagline "CINEMA IS COMING HOME". And each model name BRAVIA 9, BRAVIA 8, BRAVIA 7, BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8, BRAVIA Theatre Quad and BRAVIA Theatre U.

Alice
There's really no wrong way to build your setup.
Choose any combination and BRAVIA will bring the best cinematic experience to your home.

Visuals
The scene changes to the portrait of Larry.

Larry
The captivating picture quality. The transcendent sound, The deep cooperation with cinema creators.
We could go on forever about what makes BRAVIA the very best for movies.

Visuals
And then, logos of "Dolby Vision・Atmos" and "IMAX® ENHANCED" appear on the left.

Larry
But let's hear what the Dolby and IMAX teams have to say.

Visuals
The scene changes to the portrait of Mahesh.
Who is Mr. Mahesh Balakrishnan
Vice President of Consumer Entertainment
Dolby Laboratories.

Mahesh
At Dolby, we unlock the power of sight and sound in the pursuit of awe-inspiring experiences.
Together, Dolby Vision and Dolby Atmos unlock the full audiovisual potential of Sony's latest BRAVIA TVs and soundbar when paired with content in Dolby.
As a result of Sony's best-in-class engineering, combined with Dolby's industry leading innovations, consumers can now enjoy a truly cinematic Dolby experience on their Sony devices at home.

Visuals
The scene changes to the portrait of Bruce
Who is Mr. Bruce Markoe
Senior Vice President
Head of Post Production and Image Capture
IMAX Corporation

Bruce
We're proud to be launching the first-ever Sony soundbar, making them the first to be partnered with us across our full ecosystem. Any device you see certified as IMAX Enhanced goes through rigorous testing to ensure that they meet the premium-level standards developed by our experts to help recreate the power of cinema at home.

Visuals
The scene changes to the portrait of Derek

Derek
The magic of movies right here at home, That's BRAVIA from Sony. And it all comes with Sony's ongoing commitment to creating a more sustainable and accessible world.
It's why we build with SORPLAS.

Visuals
The image features a close-up of a sleek television side profile. Below the TV, a remote control is placed on a surface with scattered plastic pieces, symbolizing the use of recycled materials with "Beautiful design. With less virgin plastic. Sony-developed SORPLAS™" text at the top left.
Disclaimer
*SORPLAS™: Sustainable Oriented Recycled Plastic
*SORPLAS ™may not be used for parts depending on the time of production.
*SORPLAS ™ usage depends on product and varies by region and country.

Visuals
The scene goes back to the portrait of Derek

Derek
and eco-conscious material, patented by Sony and used in the body of BRAVIA TVs.

Visuals
A Cut of two soundbars on the table with "Environment in Mind" and "Recycled Fabric/Plastic" text.
And then, in next scene, the image displays a hand holding a black Sony remote control, which is labeled "Eco Remote" and highlighted as being "Made with recycled materials".
And then, image of Eco Dashboard is displayed on TV screen, indicating energy consumption and power saving information.

Disclaimer
*Sequences shortened and simulated/
*Power consumption is approximate and may differ from the actual value.

Derek
What's more, we use recycled plastics for the fabric and body of our Theatre products as well as our newly designed Eco Remote.
Plus, the upgraded Eco Dashboard gives you a quick
and easy way to view all your energy-savings settings in one convenient place.

Visuals
The scene goes back to portrait of Derek and there is animation expressing Talkback solution, explaining how the talkback function reads the item selected by the cursor.

Disclaimer
*"Talkback" function is in compliance with U.S. Code of Federal Regulations. Screen Reader function is available only for some areas and languages.
*"Talkback" is available only for focus points.

Derek
BRAVIA also offers multiple solutions for accessibility needs. With Talkback that reads on-screen info out loud, You can check program guides and change settings without looking at the screen.

Visuals
The image of the HDMI port on the side of the TV appears to the left of Derek. A tactile dot imprinted near the port glows with aninetfmation to emphasize the ease of connection.

Derek
HDMI connections are now easier for everyone.
Thanks to tactile dots on the e-ARC and Acoustic Center Sync terminals, linking your BRAVIA TV and Theatre products is no trouble at all. Altogether, these features and more serve to further Sony's vision of a brighter future for everyone.

Visuals
Sunset over the Sony Pictures Studio campus.
And then, the scene goes back to Derek's room.

Derek
Today we got a sneak peek at what BRAVIA has in store.

Visuals
A medley of in-situation cut of TV and home audio installation.

Derek
We pulled back the curtain on amazing BRAVIA TVs and the latest from BRAVIA Theatre.
All new for 2024.

Visuals
The scene goes back to Derek's room.

Derek
All to bring the magic of the movies to life in your living room.
Because cinema is more than entertainment. Cinema is full of unforgettable moments that excite and unite us like nothing else.
Cinema is how we fill the world with emotion.

Visuals
A Key visual of pair-cut of 2024 new BRAVIA TV and BRAVIA Theatre with "BRAVIA" logo with tagline "CINEMA IS COMING HOME".

Derek
And with BRAVIA, CINEMA IS COMING HOME.

Visuals
The scene goes back to Derek's room.

Derek
So as we say on set, that's a wrap.

Visuals
Alice, holding a bowl of popcorn, and Larry walk in together and sit next to Derek.

Derek
Alright, what are we watching?

Visuals
Larry happily tosses popcorn at Derek, who gets hit by it and then playfully throws some at Alice. Both Alice and Derek laugh at the exchange, and Larry grins.
The screen dissolves to a black screen.

Visuals
A man dressed in space armor shoots with a laser blaster inside a spaceship tunnel on a movie set.

A man
Cut!

Visuals
He turns around and faces the camera as the narrator, steps out of the tunnel and hands over the laser blaster to an assistant on the movie set.

A man
You ever wondered how a Hollywood movie is shot?

Visuals
Following the narrator walking through the set, a Sony Venice camera reflects in a makeup-up mirror.

A man
On a Sony.

Visuals
Sony monitors show the footage of the man dressed in space armor.

A man
You review it on a Sony.

Visuals
The narrator steps inside the spaceship again, passing by a foley artist and boom operator recording sounds created by drumming a leek on a lettuce.

A man
And how do you make that sound epic?

Visuals
Boom operators hush the narrator.

Sound crew
Shhhhh!

A man
You record it on a Sony.

Visuals
Narrator exits the spaceship tunnel by jumping on a wheeled costume rack.

Visuals
Narrator rolls by a masked actor eating lunch on a Sony gearbox and snaps a french fry from their hand.

A man
Lunch break on a Sony.

Visuals
Narrator rolls into a living room setting, jumps off the clothing rack and walks towards the camera.

A man
So why wouldn't you watch it on a BRAVIA?

Visuals
He turns to look at a family watching the spaceship scene on a Sony BRAVIA TV.

A man
By Sony.

Visuals
Zoom in on BRAVIA TV with "BRAVIA" logo and the tagline "CINEMA IS COMING HOME" under the logo.

Scene changes to Sony logo.

Disclaimers
"Sony" and "BRAVIA" is a registered trademark or a trademark of Sony Group Corporation or its affiliates.

Model Name and actual product design may be different depending on size and region.

"TRIMASTER" and "TRIMASTER HX" are trademarks of Sony Corporation.

Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube, and YouTube Music are trademarks of Google LLC.

Netflix and the Netflix logo are registered trademarks of Netflix Inc.

Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

Spider-Man™: Across the Spider-Verse © 2023 Sony Pictures Animation Inc. All Rights Reserved. | MARVEL and all related character names: © & ™ 2024MARVEL.
Gran Turismo: Based On A True Story © 2023 Columbia Pictures Industries, Inc. and TSG Entertainment II LLC. All Rights Reserved.
The Equalizer 3 © 2023 Columbia Pictures Industries, Inc. All Rights Reserved.
Insidious: The Red Door © 2023 Sony Pictures Worldwide Acquisitions Inc. and Town View Productions, LLC. All Rights Reserved.
Dumb Money: The Gamestop Story © 2023 BBP Antisocial, LLC. All Rights Reserved.

Visual effects and UI are simulated.
Some features will be available via future firmware update.
Features and specifications are subject to change without prior notice.

"Talkback" function is in compliance with U.S. Code of Federal Regulations. Screen Reader function is available only for some areas and languages.
"Talkback" is available only for focus points.

Tactile dot depends on model

Features of the Eco Dashboard may vary by model.

All third party apps. Network services, content, the operating system and software may be subject to individual terms and conditions and changed, interrupted at any time and may require fees, registration and credit card information. Requires product to be connected to the wireless network. Availability changes in regions and countries.

IMAX® is a registered trademark of IMAX Corporation.
Manufactured under license from IMAX Corporation. IMAX® is a registered trademark of IMAX Corporation in the United States and/or other countries. For DTS patents, see http://patents.dts.com. Manufactured under license from DTS, Inc. (for companies headquartered in the U.S./Japan/Taiwan) or under license from DTS Licensing Limited (for all other companies). DTS and the DTS logo are registered trademarks or trademarks of DTS, Inc. in the United States and other countries. © 2020 DTS, Inc. ALL RIGHTS RESERVED.

Prime Video Calibrated Mode will be available via a future firmware update.
Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

Special thanks to, Sony DMPC Crew: Katie Eleneke, Ben Ramirez and Samuel Fares. #SonyCine

Shot on Sony

End Card
The left panel suggests a link to the Sony website with "DISCOVER MORE right here" text, while the right panel likely encourages viewers to watch more video on the channel with "MORE VIDEOS from BRAVIA" text.
"BRAVIA" logo and the tagline "CINEMA IS COMING HOME" below the logo.

Finish this video.